Trust upcoming film SAANSEIN – The Last Breath to turn the tides with their unique marketing moves.
All this while we witnessed the songs being launched digitally and subsequently gaining momentum. Once the song is out and promoted, it makes its way to audiences’ heart.
While SAANSEIN’s first romantic song ‘Mera Ishq’ has already created waves, the makers are now ready with their yet another romantic track ‘Tum Jo Mile’, which is sung by renowned singer Armaan Malik and composed by Vivek Kar with lyrics by Kumaar. But unlike the first song that was revealed in a conventional manner, the second song ‘Tum Jo Mile’ will be unveiled in a very different way, giving music aficionados a MUSICAL treat!!!
Probably for the first time ever, a film song will be unleashed live on social media platform. Armaan will be launching and performing live on the new song exclusively on FACEBOOK page. Not only that the touted song will be LIVE on the official pages of TOP BOLLYWOOD PORTALS, thereby giving the music lovers and Armaan fans a MUSICAL EXTRAVAGANZA!!!
Armaan Malik says, “‘Tum Jo Mile’ came as a surprise. Vivek, the composer, and Kumaar sir, who has written the song, sent me the track just to listen. I was in London at that moment for my world tour. I heard the song and I fell in love with it instantly. Since there were time constraints, I recorded the song it while I was in London only. This song has a magical appeal and it’s something you will definitely love to listen on loop. In today’s times when there are a lot of forgettable tracks, this song has the capability to stick on with you for a long time.”
Music director Vivek Kar adds, “‘Mera Ishq’ song has done so well. Lyricist Kumaar is like my guardian. I always seek his advice. He loved it and said its one of his close to heart songs. When the song was ready, the first name that came in mind was of Armaan, who has soulful voice. He is also technologically sound. I called him but he was in London for a show. He loved it so much that he kept aside all his work and sent the recording from there. And trust me he made all of us fall for his voice instantly. Working for a horror movie is completely different from other genres. And SAANSEIN is not an ordinary horror but it is romantic horror. Director Rajiv Ruia and producer Goutam Jain gave me immense freedom to choose my singers.”
Indeed a not to be missed opportunity!
Starring Rajniesh Duggall, Sonarika Bhadoria along with Hiten Tejwani, Neetha Shetty, Vishal Malhotra, Amir Dalvi, SAANSEIN is directed by Rajiv S Ruia. The music is composed by Vivek Kar and lyrics are penned by Kumar. SAANSEIN is produced by Goutam Jain and Vivek Agarwal under the banner GPA Productions.
SAANSEIN – THE LAST BREATH is set to release on 11th November, 2016.