Global campaign for Pride Hotels dazzles Mumbai
OOH giant sets campaign to promote Pride Plaza to the HNI Mumbaikar across locations
January 12, 2016, MUMBAI: Global Advertisers is promoting Pride Hotels’ brand new property Pride Plaza situated at Aerocity in New Delhi. Global’s has engaged over four dozen premium hoarding and gantry sites across the Mumbai Metropolitan Region for the purpose for the ongoing campaign, which is in its first phase.
Pride Group positions itself as an eminently successful chain with fully owned Five Star Luxury Hotels making their mark in Ahmedabad, Nagpur, Chennai, Kolkata, Bangalore, Delhi – Aerocity (upcoming), Pune, Dharamshala, Kanha, The group has also acquired a few more properties in Goa, Jaipur, and there is also the Pride Tiger Woods Resort in Kanha.
The outdoor sites spanning from South Mumbai to Central suburbs of Mulund are making quite a splash in the market. “The buzz is noticeable.,” admits, Sanjeev Gupta, Managing Director of Global Advertisers. “Pride Hotels is a premium brand that sells five-star luxury in style. Our selection of sites, phasing of the campaign and the execution had to do justice to this positioning. My team has put in long hours to make this happen, and we are happy that the client is satisfied with the results so far. We expect it to get even better in the days ahead.” he says.
Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last two decades. Global’s creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.
Global Advertisers, a leader in outdoor, print, TV, and radio advertising, also offers premium graphic design and public realtions support services.
Log onto www.globaladvertisers.in to know more about Global’s campaigns for hospitality brands