May 24, 2022

Charmi Shah’s ‘Coast Of Style’ Debut Collection Launched With 30 Top Models Amidst Celebrities‏

Gen Next Designer Charmi Shah made remarkable debut with her collection ‘Côte du Style’ at a 5 Star Hotel  in Mumbai

Charmi showcased 32 of her best designs from her first set of collection ‘Côte d’Azur’ inspired by the French Indian art work on the ramp. The model​s walked the ramp and the show stopper of the evening was none other than the Ajay Devgn & Prabhudeva’s ‘Action Jackson’ fame Manasvi Mamgai. Entertaining the evening was the host, super cool VJ Andy of ‘Bigg Boss’ fame.

designer Charmi Shah (1)

Manasvi adorned a pink and gold bridal lehenga which represented romance and femininity. The sexy cuts under the bust and the indigent mirror work embellishment on the neck line made the choli the statement piece of the whole look. Perfectly complimenting the choli was the lush ghagra with intricate embroidery and a gold net dupatta that looked breathtakingly beautiful, thanks to the ball lace and heavy tassels giving it the right doze of oomph and style.

designer Charmi Shah

Apart from Manasvi as the showstopper, the guest list had Team Ahmedabad Express of BCL season 2 was represented by Mrunal Jain and Nandish Singh  Sandhu who came to extend support to Charmi Shah. along with Ritwik Dhanjani as the front row guests celebrating this young budding designer. Actress Ankita Shrivastava , Shaad Randhawa, Amit Khanna, Rishabh Sinha kunwar Amar and Aslam khan also attended this event and everyone was in awe of Charmi’s latest collection.

designer Charmi Shah (2)

About Charmi Shah’s collection Côte du Style (Coast of Style)

Like India, France is renowned for its culture that is reflected in every form of indulgence, be fashion, food or travel. France may have coined the term Haute Couture, but often the master ateliers look to India to not only be inspired but also bring their fashion art to life. India excels in the best of embroideries, weaves and handicrafts. A land where design, colours and inspiration are aplenty. Designer Charmi Shah’s first collection – Côte d’Azur – is a collection that seamlessly ties the best of both countries. The collection is truly global, exotic, young, chic and opulent – just what the young fashionsita and global star would have in her wardrobe when she jet sets across continents to the most glamorous of all holiday destinations – the Côte d’Azur or the French Riviera!

This coastline is the playground of the rich, royal and famous – who are sexy, suave and irresistibly seductive – just like Charmi’s designs.

From intricate, delicate and rich embroidery and bead work, a palette of colours ranging from regal black, royal blue and gold to a bright and young one inspired by exotic flowers, teamed with sensuous cuts and drapes in lush fabrics – this collection is an indulgent treat for both the wearer and the awed admirer. This capsule collection features unique garments for every glamorous occasion – be it a destination wedding, or an exotic holiday for events like a chic brunch aboard a luxury cruise or poolside, to sassy parties with celebrities or a ball under the stars to traditional ceremonies where you a bring a dash of contemporary style. Feel like a star on the global red carpet who makes her own fashion rules for others to follow.

About Charmi Shah

Move over Millennials – Generation Z is here! And enabling Gen Z to step up its style quotient is a new kid on the block, the very talented fashion  designer CHARMI SHAH!
Charmi, a Gen Z-er herself, knows the role fashion plays in this age of

Social Media, where clothes are more than ever an extension of personal style. And personal style that is tasteful is what Charmi aims to create through her exhaustive range of silhouettes, cuts, fabrics, colours and styles. “I design for the young. Youth is my inspiration,” proclaims the chic designer.

While Charmi may design for the young, her designs are so classy and trendy, that it can make any woman wearing her creation feel young, bold and beautiful.

Charmi is one of those rare talents that has been lucky to be literally “Born in fashion.” Fashion runs in her blood, and she found her inspiration and calling right at home thanks to her mother, Mrunali Shah, who is a popular designer herself. Her aunt Preety Agarwal, also a designer further fuelled Charmi’s desire to direct her creative energies into creating edgy works of wearable .

The designer is finally ready to launch her own label and presenting her first – bold, new, unforgettable capsule collection of garments. It celebrates youth, elegance, the designer’s vision, a New Year and everything stylish and cool – that is Generation Z! There is a lot to look forward to – a riot of colours, bold prints, sparkling stones, innovative cuts and modern silhouettes. Each element showcases the wide array of possibilities that have never been thought of before or imagined, now come to life thanks to the brilliance of the zesty designer’s artistic vision.